My brands

(Off the top of my head) the brands I encounter...

Advertising has created these brands as well as what these brands represent...
Herbal Essences - whisked away to a tropical place, the smell of the product is important
Clinique - Allergy tested, Fragrance free
Calvin Klein - youthful, trendy, perfect fit
Urban Decay - the names of the make up, for more experimental make up
Mac - great quality, celebrity names
No7 - more mature?
Top Shop - catwalk fashion for cheaper
Harvey Nichols - indulgence, quality,
Marlboro - what celebrities smoke
Tetley - comfort, satisfying
Warburtons - variety and quality
Kelloggs - appeals to all ages
ASOS - ??
Sacla - authentic?
Canon - quality, first brand that comes to mind for cameras
Apple - trendy
Sony - ??
Starbucks - for the person who works 9-5
Marshalls - ??
Coca Cola - for everyone
Tennents -
Smirnoff Ice - sexy, sophisticated, quality