My brands

(Off the top of my head) the brands I encounter...

Advertising has created these brands as well as what these brands represent...
Herbal Essences - whisked away to a tropical place, the smell of the product is important
Clinique - Allergy tested, Fragrance free
Calvin Klein - youthful, trendy, perfect fit
Urban Decay - the names of the make up, for more experimental make up
Mac - great quality, celebrity names
No7 - more mature?
Top Shop - catwalk fashion for cheaper
Harvey Nichols - indulgence, quality,
Marlboro - what celebrities smoke
Tetley - comfort, satisfying
Warburtons - variety and quality
Kelloggs - appeals to all ages
ASOS - ??
Sacla - authentic?
Canon - quality, first brand that comes to mind for cameras
Apple - trendy
Sony - ??
Starbucks - for the person who works 9-5
Marshalls - ??
Coca Cola - for everyone
Tennents -
Smirnoff Ice - sexy, sophisticated, quality

World 100 brands

(According to buisness week website)
1. Coca Cola
2. Microsoft
3. IBM
4. GE
5. Intel
6. Nokia
7. Toyota
8. Disney
9. McDonalds
10. Mercedes-Benz
11. Citi
12. Marlboro
13. Hewlett-Packard
14. American Express
15. BMW
16. Gillette
17. Louis Vuitton
18. Cisco
19. Honda
20. Samsung
21. Merrill Lynch
22. Pepsi
23. Nescafe
24. Google
25. Dell
26. Sony
27. Budweiser
28. HSBC
29. Oracle
30. Ford
31. Nike
32. Ups
33. JPMorgan
34. SAP
35. Canon
36. Morgan Stanley
37. Goldman Sachs
38. Pfizer
39. Apple
40. Kellogg's
41. Ikea
42. UBS
43. Novartis
44. Siemens
45. Harley-Davidson
46. Gucci
47. eBay
48. Philips
49. Accenture
50. MTV
51. Nintendo
52. GAP
53. L'Oreal
54. Heinz
55. Yahoo!
56. Volkswagen
57. Xerox
58. Colgate
59. Wrigley's
60. KFC
61. Chanel
62. Avon
63. Nestle
64. Kleenex
65. Amazon.com
66. Pizza Hut
67. Danone
68. Caterpillar
69. Motorola
70. Kodak
71. Adidas
72. Rolex
73. Zara
74. Audi
75. Hyundai
76. BP
77. Panasonic
78. Reuters
79. Kraft
80. Porche
81. Hermes
82. Tiffany & Co.
83. Hennessy
84. Duracell
85. ING
86. Cartier
87. Moet & Chandon
88. Johnson & Johnson
89. Shell
90. Nissan
91. Starbucks
92. Lexus
93. Smirnoff
94. LG
95. Bulgari
96. Prada
97. Armani
98. Burberry
99. Nivea
100. Levi's

Advertising is dead.

Advertising is dead = no more adverts

Long live advertising = 'other' methods of advertising (ie. stunts, intrusion, interaction, installation, infiltration.)

Indigestion advertisement.

Virgin Atlantic - extra leg room

look at...

advertisingisdead.wordpress.com

Long live advertising!

'Advertising is dead. Long live Advertisin'

I have finally found the kind of artwork I want to be making.

Art or Advertising? Or both? Soul-less, making money, exploiting/manipulating the masses, kitsch, sarcastic, sell out.............vegas

I want to make advertising campaigns.

Choose product. Promote product. Successful product.

Art and Advertising.

While I am experiencing a lull in my practical thinking, I though I would try and rejuvinate my brain with some good, solid research. Although I only started reading 'Art and Advertising' today, I feel it is definately 'blog-worthy'. The book looks at the similarities between Art and Advertising and demonstrates how (some) artists have left the gallery and embraced the mass media. Needless to say, I am enjoying it immensely!

Layered Projections.

Projections into cabinet.

Very strange...

Through my research, for this project, I have come across artists who I have always wanted to come across....it has been very strange. For example: THE Lost advert that made me start watching lost...by David LaChapelle (as I have previously mentioned about 400 times!) And recently I came across Steven Klein, who directed Alejandro by Lady Gaga. His website is full of awesome videos and photographs, all of which are dark, unnerving and have the feeling they should come from a David Fincher film (specifically Se7en). It is just very strange how things are all linked together! I was listening to Willow Smith's 'Whip my Hair' and decided to look at all the films Will Smith was in. I looked at the Director of 'I am Legend' and reasied it was Francis Lawrence who directed 'Telephone' by Lady Gaga. I know I keep mentioning Ms Gaga but her videos are like a film of fashion photography!