Monday, 6 February 2012

Thursday, 19 January 2012

Mircea Cantor


Vertical  Attempt, 2009 
Twisting normality. Making the viewer question what they are looking at. 1 second clip

Monday, 16 January 2012

HBO opening credits


True Blood
The Sopranos
Six Feet Under
Boardwalk Empire

Cinematography. Capturing the audience's attention. Seduction.

Wednesday, 7 December 2011

Why cant you be this happy part II

Saturation vs De-saturation


David LaChapelle

The Virgin Suicides

The over the top and chaotic against the muted. Which has more of an effect?


Why cant you be this happy?

Falseness. Set up.

aspiration + repetition + product = brand

This is the formula that I have been working within when making my most recent work.

Aspiration - brands have to seem better than they (probably) are

repetition - literally through adverts

product - the face of the brand