What makes a good, bad or great business card? Bit of everything?
Thursday, 29 September 2011
The art of the business card
Business card: A small card printed with one's name, professional occupation, company position, business address, and other contact information.
What makes a good, bad or great business card? Bit of everything?
What makes a good, bad or great business card? Bit of everything?
Tuesday, 27 September 2011
The 'ticket' in the meat
Ogilvy's Rules...
By using the basic rules of advertising, can artwork be made?
Adverts don't need to look like adverts
Information
Attention Grabbing
Personal Experience
Content over Form
Imaging
Try and Test
Headline "the ticket in the meat"
By using the basic rules of advertising, can artwork be made?
Adverts don't need to look like adverts
Information
Attention Grabbing
Personal Experience
Content over Form
Imaging
Try and Test
Headline "the ticket in the meat"
Monday, 26 September 2011
Oloroso proposals
Here are the multiple proposals I designed for Oloroso. The weaker ones are at the bottom and the (much) stronger ideas are at the top (where they should be!)
Autumn displays
Winter display
Spring display
Summer display
The above displays would be great for seasonal displays as they can be changed really easily and for very little money (the cost of the photo printing). The photographs could also be changed for other occasions such as Valentines Day, Easter or weddings?
Napkin/Swan transform
I need to go over this idea and tighten it up a bit. I think the grey napkin transforming into a swan is initially, a great idea, but its visually quite there yet!
The below ideas were more experimental...basically just getting ideas out there before I neatened them up!
Autumn displays
Winter display
Spring display
Summer display
The above displays would be great for seasonal displays as they can be changed really easily and for very little money (the cost of the photo printing). The photographs could also be changed for other occasions such as Valentines Day, Easter or weddings?
Napkin/Swan transform
I need to go over this idea and tighten it up a bit. I think the grey napkin transforming into a swan is initially, a great idea, but its visually quite there yet!
The below ideas were more experimental...basically just getting ideas out there before I neatened them up!
Sunday, 25 September 2011
New York pictures and some words...finally!
Oloroso Research
New York and words
I may have been putting some pictures up on my blog often enough, but have not actually written anything in ages! So here are some more pictures of some displays that really stood out when I was in New York earlier this year. Eventually I would love to end up in New York, working for somewhere like Anthropologie or Louis Vuitton, that would be pretty damn great!
I have also been asked to do the interior displays of the restaurant Oloroso. So I will put up those proposals once I have finished writing this. I should be installing that in the next few weeks...I incredibly excited.
Other news is just that I have been reading loads. In fact, more than I have read in 1st/2nd and 3rd year added together. And my book of the moment is 'A technique for producing ideas' by James Young. The book itself is only about 50 pages long but it really cleared up a few things for me. I normally come up with an idea then go off on a tangent and get distracted and have no real structure in what I am doing!
Short and sweet. I will post the proposals for Oloroso now. Enjoy the pictures below...
New York and words
I may have been putting some pictures up on my blog often enough, but have not actually written anything in ages! So here are some more pictures of some displays that really stood out when I was in New York earlier this year. Eventually I would love to end up in New York, working for somewhere like Anthropologie or Louis Vuitton, that would be pretty damn great!
I have also been asked to do the interior displays of the restaurant Oloroso. So I will put up those proposals once I have finished writing this. I should be installing that in the next few weeks...I incredibly excited.
Other news is just that I have been reading loads. In fact, more than I have read in 1st/2nd and 3rd year added together. And my book of the moment is 'A technique for producing ideas' by James Young. The book itself is only about 50 pages long but it really cleared up a few things for me. I normally come up with an idea then go off on a tangent and get distracted and have no real structure in what I am doing!
Short and sweet. I will post the proposals for Oloroso now. Enjoy the pictures below...
Friday, 23 September 2011
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